The concept of world music is a difficult one to explain. On the one hand it should be simple. World music is indigenous music, local to a certain group of people, each countries folk music. But Lady Smith Black Mambazo were featured on Paul Simons 1986 album Graceland. An album that reached numbers three and one in the U.S and U.K album charts respectfully. How then can music heard globally be world music? The phrase ‘world music’ is most commonly seen in shops such as HMV, which suggests that this same indigenous world music is used as a marketable product by the dominant nations. If this then is the case there is an argument, that world music is becoming Americanised and through cultural imperialism becoming less credible as an indigenous product. However I think that if the music is used as a consumable product, although perhaps becoming slightly ‘ westernised’ (in the case of Lady Smith) it can only serve to promote indigenous music on a wider scale ultimately provided a bigger market base for the artists?